Dein erstes Forum » The Define Phase

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My first reaction: This could be big

The players:

eBay

Largest online auction site where buyers bid to buy products. Arguably the most well-known e-commerce site with over 100 million registered users. Billions in sales are transacted here worldwide.



Shopping portal that helps shoppers find the least-expensive merchant to buy their desired product from. is one of the largest shopping portals on the Internet. They achieved success by implementing a model that allows online merchants to acquire targeted clicks from shoppers by paying a per-click fee.

eBay Sellers

Individuals https://www.wholesalejordansclearance.com/ , small businesses, and some larger businesses post products for auction on eBay, and also maintain ?stores? within the eBay website where shoppers can make purchases without bidding. eBay sellers must maintain a presence on eBay to participate. This means that the shopper never leaves eBay to make a purchase, and the sellers must coordinate a system to process orders through eBay.

Online Merchants

Internet stores jordan shoes clearance , large and small. Stores ranging from independent specialty stores like Surray Luggage, to huge mass-merchants like . Many online merchants do not do business on eBay because it requires them to maintain a separate store, which has both branding and logistical consequences.

What's happening?

eBay is buying for $620 million. 's key assets include its product comparison technology, large network of product reviewers (formally ) wholesale jordan shoes , brand awareness, and of course, its advertisers.

Background

eBay was originally founded as an online auction where individuals offered used (and sometimes new) products to the highest bidder. Over time, EBay has introduced services to allow merchants to sell directly to buyers through eBay stores that bypass the bidding process. Since everything is done through eBay cheap jordan shoes 2020 , merchants are required to have a presence on eBay that is separate from their online store. In other words, the merchant must have two stores: Their current store, and their eBay store.

Analysis

This could go one of two ways:

1) eBay could be buying to monetize its targeted traffic by sending eBay shoppers outside of EBay to the portal. In other words, they will funnel traffic from eBay to cheap jordan shoes womens , which will then be funneled to the online merchants who currently advertise on .

- Upside to eBay: Increased advertising revenues.

- Upside to eBay Shoppers: Access to more products and increased price competition.

- Upside to Online Merchants: Access to the lucrative community of eBay shoppers.

- Downsides: eBay sellers will face increased competition.

2) eBay could be buying to simply enhance its value to both eBay shoppers and eBay sellers. Shoppers would benefit from the product reviews and price comparison technology that owns. Sellers would benefit from the enhanced shopping experience because demand for their products will further increase.

- Upside to eBay: Increased customer loyalty and listing fees.

- Upside to Shoppers: Better version of the service they're already comfortable with.

- Upside to Online Merchants: None. Many online merchants have been reluctant to establish an eBay presence because they'll have to maintain two separate stores.

- Downsides: Online merchants won't have the streamlined access they're looking for to reach the eBay community, and the value of advertising on would be diminished.

My Take

I can't imagine that eBay would spend $620 million on only to disband its network of online merchants who pay a lot of money to be featured there. Accordingly, my prediction is that eBay will maintain a version of 's current advertising network where merchants acquire clicks from buyers (contrary to eBay's model where buyers never click to leave the eBay website).

If I'm right, eBay's acquisition of will be huge for advertisers. Advertisers will be able to advertise on like they always have. The only difference will be a massive influx of quality traffic from eBay.

I am concerned because eBay's press release only talks about creating an enhanced shopping experience for current buyers cheap jordan shoes mens , and mentions the new opportunity for current eBay sellers. The press release does not mention 's advertisers at all, which makes me question eBay's true motives. In other words, I may very well be wrong.

Bottom line: Watch this closely. eBay's acquisition could be a tremendous boon to online advertisers, opening up a fertile new market for online marketing. Or cheap jordan shoes online , eBay could be acquiring purely for its technology and product review network with the singular goal of enhancing . If so, online merchants will be missing out on a big opportunity.

Online merchants should watch this very closely.

About the Author

Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts ( ) in 1997. Exclusive Concepts provides integrated online marketing strategies, Internet brand consulting cheap jordan shoes from china , search engine marketing campaigns and results-oriented web sites for hundreds of clients that range in size from small ecommerce firms to public companies.



The cost, speed and quality leaps of Lean Six Sigma are obtained through the application of appropriate tools. Following the DMAIC improvement model of Lean Six Sigma, we will look at a number of tools from each phase.


The Define Phase


Purpose of Define: This phase of the Lean Six Sigma implementation identifies the improvement opportunities and customer deliverables and defines a scope. At the end of the define phase, we should h. Michael Thomas Jersey Le'Veon Bell Jersey Authentic Leighton Vander Esch Jersey Authentic Lamar Jackson Jersey Khalil Mack Youth Jersey Kareem Hunt Youth Jersey Julio Jones Youth Jersey JuJu Smith-Schuster Youth Jersey Jimmy Garoppolo Kids Jersey Jason Witten Cowboys Jersey