Dein erstes Forum » Cloaking

Search Engine Spamming also known as Spamdexing (spamming and indexing) is the practice of deliberately manipulating web pages to obtain high search engine rankings. Spamdexing is used to mislead search engines indexing program and to gain ranking position which they do not deserve.


Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on Lassana Diarra Jersey , most webmasters are redefining their SEO methods followed so far.


The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search enginesdirectories. Make sure you are well aware of these tactics before designing or optimising your website.


10 Search Engine Spam tactics known -


1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites


Hidden Keywords


Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).


Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters. Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files Kylian Mbappe Jersey , but are in the process of enhancing their filters to identify CSS spam.


Keyword Stuffing


Keyword Stuffing is implemented by adding block of keywordskeyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.


Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.


Use of Unrelated Keywords


Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.


Generally people will quickly leave such sites when they do not find the information they were searching for.


Hidden Links


Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.


Redirects


Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts Kevin Trapp Jersey , Java, JavaScript, Server side redirects or server side techniques.


Doorway Pages


Doorway pages are low quality web pages that contain very little content Kevin Rimane Jersey , stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.


Unreadable Tiny Text


Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over sitewebpage. Most people can't see them, but spiders can and will ban such sites eventually.


Link Farms


Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.


These type of pagessites are penalised by most search engines.


Cloaking


Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.


Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.
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